Inara Pey: Living in a Modem World

On Thursday, October 23rd, I wrote a piece about Magic Leap, and their augmented reality project that has garnered some US$600 million in investment since February 2014, and which drew the likes of Google and Legendary Pictures to the “B” round of funding that raised some US$542 million.

I’m not alone in pointing to Magic Leap and the fact that no-one outside a select few know what it is, precisely. Nalates Urriah has blogged on the subject, referencing a French video describing a Pepsi Max UK promotional stunt pulled earlier in 2014, as possibly indicative of the idea behind Magic Leap.

I remember seeing the video, filmed in London’s New Oxford Street, when it first aired in March 2014. While it is likely pretty well removed from anything Magic Leap are doing, it serves as an illustration of overlaying digital media on the real world. It’s also fun to…

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